DNA Concerts
End-to-End Web Design for Booking Agency Launch
Role: Creative Designer
Timeline: 2 Months
UX-Focused SaaS Integration for Creative Operations
The Challenge
The agency was starting from scratch—no digital infrastructure, limited branding, and low-quality assets from partnered bands. Additionally, third-party platforms for booking and contracting needed to be seamlessly integrated into the user experience.
The Goal
Build a clean, user-friendly interface that streamlines booking, simplifies operations, and presents the brand as professional and trustworthy from day one.
Process
Foundational Setup
Established digital systems with Google Workspace, created accounts, and structured workflows for communication and operations.Content Development
Enhanced and reformatted low-res assets into clean, cohesive visuals while crafting engaging copy for web and client-facing materials.UX/UI Design
Designed a modern, intuitive interface optimized for both agency use and client interaction across devices.Platform Integration
Embedded third-party SaaS tools for booking, contracting, and calendar syncing to create a seamless digital experience.
Outcome
Launched a fully functional and professional online platform that streamlined the agency’s operations and delivered a smooth experience for artists and clients alike.