Bellisima Facial and Body Wellness
Wellness Spa Social Media Campaigns
Role: Social Media Manager
Timeline: 7 Months
Branded Social Content That Converts
The Challenge
The wellness spa had limited brand recognition online and inconsistent content that lacked engagement and direction.
The Goal
Strengthen the spa’s digital presence through consistent, high-impact content that builds brand trust, increases visibility, and drives client bookings.
Process
Brand & Audience Analysis
Identified target demographics and refined brand messaging to match audience needs.Campaign Strategy
Developed and scheduled three themed content campaigns focused on wellness, seasonal offerings, and client testimonials.Content Creation
Designed branded visuals and wrote engaging copy to promote services, offers, and spa values.Performance Monitoring
Tracked engagement metrics and adjusted content in real time to maximize reach and conversion.
Outcome
Increased engagement, built brand loyalty, and turned social followers into recurring clients—resulting in three successful campaign cycles and sustained growth.