OPSIC

The Challenge

The client provided only a logo and required complete anonymity—no name, face, or personal details could be included. The challenge was to build a trustworthy online presence while maintaining full discretion and starting with minimal branding assets.

The Goal

Create a professional, secure, and confidential website that builds trust, clearly communicates services, and allows potential clients to connect with ease—without revealing the investigator’s identity.

Process

1. Privacy-First Strategy
   Developed a brand and content plan based on competitor research and confidentiality standards in the PI industry.

2. Visual Identity Development
   Expanded the brand from a standalone logo using neutral colors, clean layouts, and typography to evoke trust and professionalism.

3. Website Design & Build
   Created a custom, responsive site with simple navigation, anonymous contact forms, and minimal copy—balancing discretion with clarity.

Outcome

Launched a secure, professional digital presence that upholds the client's anonymity while positioning them as a credible, high-level investigator.