InMotion Chiropractic

Chiropractic Website Redesign & Social Launch

Role: Web UI/UX Designer, Social Media Manager

Timeline: 3 Months

Website Overhaul & Media-Driven Marketing for a Chiropractic Clinic

The Challenge

The site included nearly 100 outdated pages, disorganized content, and an overwhelming media library. The goal was to modernize the experience while curating and restructuring everything from scratch.

The Goal

Redesign the website for ease of navigation and effortless booking, then drive traffic and visibility through a targeted social media campaign.

Process

  1. Content Overhaul
    Audited and restructured nearly 100 pages, updating outdated information and improving readability.

  2. Media Curation
    Reviewed and organized a large archive of photos and videos, selecting high-impact visuals to support key services and brand messaging.

  3. UX-Focused Redesign
    Created a streamlined layout that improved user flow and made appointment booking intuitive on all devices.

  4. Social Media Strategy
    Launched a targeted campaign highlighting services, patient success stories, and educational content to increase visibility and attract new clients.

Outcome

Delivered a modern, high-converting website paired with a social presence that drove engagement, boosted brand credibility, and supported new client acquisition.

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